As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with Streaming TV advertising.
WHAT IS STREAMING TV?
Streaming TV is viewing live or on-demand
content through the following:
We offer the most robust reporting in the
industry so you can measure and analyze
the impact of your Streaming TV
campaigns to ensure you are reaching the
right audience at the right time.
KEY REPORTING METRICS
Large Screen Streaming TV
Ads will only appear on big screen devices.
100% pure CTV
– With Audience Targeting: $51cpm
– Without Audience (no) Targeting: $42cpm
Large/Small Screen Streaming (90/10)
Ads will also appear on small screens including desktop, laptop, and smartphones.
90% pure CTV
– With Audience Targeting = $48.50cpm
– Without (no) Audience Targeting = $39cpm
Large/Small screen Streaming (60/40)
Ads will appear on small screens including desktop, laptop, and smartphones.
60% pure CTV
– With Audience Targeting = $42cpm
– Without (no) Audience Targeting = $33cpm