STREAMING TV

As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with Streaming TV advertising.

WHAT IS STREAMING TV?

Streaming TV is viewing live or on-demand
content through the following:

  • Smart TV: an internet-enabled TV connects
    directly to services & apps
  • Puck, stick or dongle: examples include
    AppleTV, Amazon’s Fire Stick, Chromecast & others
  • Gaming consoles: including PlayStation4,
    Xbox & others
  • Laptop, tablets & other mobile devices:
    connected directly to programming or streaming
    sites

REPORTING

We offer the most robust reporting in the
industry so you can measure and analyze
the impact of your Streaming TV
campaigns to ensure you are reaching the
right audience at the right time.

KEY REPORTING METRICS

Impressions Delivered:

  • Clicks & CTR
  • Completed Views
  • Video Completion Rates
  • Device Type
  • Device Make
  • Completion Rate by Channel
PURCHASING OPTIONS
ADS
CTV/CPM Rate

Large Screen Streaming TV

Ads will only appear on big screen devices.

100% pure CTV
– With Audience Targeting: $51cpm
– Without Audience (no) Targeting: $42cpm

Large/Small Screen Streaming (90/10)

Ads will also appear on small screens including desktop, laptop, and smartphones.

90% pure CTV
– With Audience Targeting = $48.50cpm
– Without (no) Audience Targeting = $39cpm

Large/Small screen Streaming (60/40)

Ads will appear on small screens including desktop, laptop, and smartphones.

60% pure CTV
– With Audience Targeting = $42cpm
– Without (no) Audience Targeting = $33cpm